Tales of the riverbank: WWF-UK, Coke and CCE in eco-partnership
WWF-UK, Coca-Coca Great Britain (CCGB) and Coca-Cola Enterprises (CCE) are partnering to help ensure a thriving future for England’s rivers. The partnership will see the three organisations significantly scale up their previous partnership to tackle the impacts of agriculture on water and promote sustainable farming to protect England’s unique chalk streams.
The new three-year partnership will support farmers in two chalk stream catchments to improve the way they manage their land and reduce the impacts of production on the freshwater environment. Improved practises will aid the resilience of agricultural supply chains, the organisations say.
Jon Woods, general manager, Coca-Cola Great Britain, commented: “Water is fundamental to our business, which is why we’re working with WWF to ensure we use it in a responsible and sustainable way. Over the last three years, we returned more than 286 million litres of water to the ecosystem exceeding our target by over 36 million litres. Together, we want to build on the success of our collaboration and show how businesses and organisations can reduce their impact on freshwater environments as well as lead the way in water efficiency.”
The new partnership follows the conclusion of a three year partnership which saw WWF-UK, CCGB and CCE working together to bring life back into two chalk stream catchments – the River Nar in Norfolk and the River Cray in South London near the Coca-Cola Enterprises’ bottling plant. The work improved over 7kms of river and replenished 286.3 million litres of water.
Leendert den Hollander, general manager, Coca-Cola Enterprises, added: “Our mission is to “inspire sustainable soft drinks choices” to our customers and consumers. Water is the main ingredient in our products and is necessary for cooling, washing and rinsing processes in our manufacturing plants. Given that 97 per cent of the drinks that Coca-Cola sells in Great Britain are made within its borders, our business is determined to use water in a responsible, sustainable way. And our work with WWF supports that mission.”
Picture credit: Charlotte Sams