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Kimberly-Clark signs up with former tormentors November 2009 issue

An unusual alliance has been struck-up between the tissue products giant Kimberly-Clark and Greenpeace, which will see a turnaround on the company’s policies towards the protection of ancient forests.

The two parties have often been at loggerheads over the past five years as a result of Greenpeace’s vigorous  ‘Kleercut’ campaign against Kimberly-Clark’s paper sourcing policies. But they have now  agreed standards to deal with the company’s perceived shortcomings in areas such as ancient forest protection and sustainable sourcing.

The development has...

 

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