British American Tobacco is now taking greater account of its environmental impact. For instance, in response to a worldwide problem experienced at local level, the group is supplying tree seedlings and planting materials to thousands of its suppliers. Wood burned to cure the crop was being used at an unsustainable rate, but fast-growing species now provide a sustainable fuel. The planting programme covers more than 14 countries and is making a measurable difference to slowing forest loss and carbon dioxide emissions. The company is now making a more accurate assessment of the impact of this programme, which is thought to absorb more carbon dioxide than the entire company produces.

Other outstanding features include:

Five robust environmental targets for the group

The compilation of an inventory of greenhouse gas emissions from logistics and manufacturing centres, which will provide more detail on the company’s impact

Biodiversity partnership with NGOs in developing countries.

Simon Webley, Institute of Business Ethics